CodeComfort is a digital agency based in Toronto Canada and was started with the singular goal of making the digital landscape more comfortable for clients. The agency felt that the current landscape for digital agencies lacked playfulness and relatability. This approach became a focal point in the design process.
Michael Berry Creative addressed this lack of playfulness and relatability by creating 3D model characters for the brand that could be used in unique situations. These characters playfully illustrated the agency's abilities. The characters were dubbed ‘Code Comforters’ and they gave the brand a light-hearted and approachable feel.
Along with the Code Comforter characters and detailed illustrated scenes, a bright and warm brand emerged. Michael Berry Creative designed the colour palette, logos, and icons with the vision of approachability in the forefront.
