Real estate photographer, Vince Aragona approached Michael Berry Creative to design and development a new brand and website for HomeVisualArts. Early in the discussions it was determined that the brand needed to be minimalistic, allowing the photography to shine front and center.
The brand was designed with a clean black and white aesthetic. The logo was designed with these minimalistic principles in mind. The HomeVisualArts typography is tightly kerned, playing off the lack of spaces in the company name. Michael Berry Creative also developed a secondary symbol that played well to the lack of spacing in the company name. The web design took notes from Swiss design principles and uses a grid-based layout.
