Nutrition That Performs


POS/POP Design, Environmental Design, Content Creation, Typography

Purina's Pro Plan is a popular line of dog and cat food that's formulated to deliver advanced nutrition and outstanding taste. For two years, Michael Berry did extensive POS/POP creative for the pet food supplier. The design and creative materials spanned a variety of brands that fall under the Purina banner. Closely following the ever-evolving Purina brand guidelines, new formulas and benefits, Michael was able to maintain brand consistency across different media. Media/mediums ranged from print and signage to digital promotions and follow-up communications.

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