Purina's Pro Plan is a popular line of dog and cat food that's formulated to deliver advanced nutrition and outstanding taste. For two years, Michael Berry did extensive POS/POP creative for the pet food supplier. The design and creative materials spanned a variety of brands that fall under the Purina banner. Closely following the ever-evolving Purina brand guidelines, new formulas and benefits, Michael was able to maintain brand consistency across different media. Media/mediums ranged from print and signage to digital promotions and follow-up communications.