Art Direction, Branding, 3D, Content Creation, Web Development, Typography
Long-time collaborator, Brian Webster and Michael Berry Creative teamed up to design branding and a business offering for a new content creation company. Midnight Media offers services such as branding, videography, and motion design. The company wants to disrupt traditional marketing and reach millennial and gen Z demographics. Since working with Michael Berry Creative the brand has seen tons of interest since its early days.
Midnight Media was inspired by elements of the 90s/00s and late-night drives through the city. Michael Berry Creative used these inspirations to design an original brand system that has high energy, captivating the attention of people accustomed to absorbing large amounts of content daily. Dynamic graphics, a bold colour palette and brutalistic design principles underscored the design execution.