Art Direction, UI/UX Development, Content Creation, Typography
Exodus Travels, a leading adventure getaway company challenged Influence Marketing to create a new digital campaign for their worldwide client base. Michael Berry designed a user interface that felt new and exciting but did not alienate the companies older customers. The end product walked the line between interactivity and intuitiveness.
Dubbed '#My7WorldWonders' the contest allowed users to select their top 7 dream destinations from an interactive video/map. The user would interact with the menus while videos of relevant locations play in the background. The user's selections were then stitched into a short clip that could be shared for engagement and/or more contest entries. In addition to the UI/UX, Michael Berry designed the contest branding and additional assets such as follow-up communication.