One Membership, More Golf

Client:

ClubLink®

Services:

Art Direction, UI/UX Development, Content Creation, Typography

Established in 1993, ClubLink is Canada's largest owner and operator of golf clubs with more than 50 courses in Ontario, Quebec, and Florida. The corporate and club sites were badly outdated and needed to re-align with the current vision of the business. Utilizing the company’s extensive library of course imagery, Michael Berry designed a visually impactful website that spoke to the open outdoors that golfers crave.

Michael was challenged with designing a corporate version of the website and a template that could be applied to the many club websites that ClubLink owned. The final design was simple to navigate and visually impactful. It was also designed to be modern enough for the growing number of young members but familiar enough not to alienate the existing customer base.

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